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How to Read People – the value to you

Pam and I have researched how to read people for many years. Beyond its fascination, reading people is extremely relevant to your business. Why?  Because when you can read someone, you know his...

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Reading People – the Face of contempt

One of the things I love about my business is learning how to read other people. I teach people these “people reading” skills, and have a great deal of fun in the process. I love doing this and love...

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Reading Faces

Can you read these Faces? If business relationships are important to you, let us help you read people so you can see their values and communication style. You can use this page to test your "people...

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The Psychology of Likeability

One of my Marine Corps friends asked me how to tell if a prospect is receptive.  It is a great question – one we get asked often.  Here is the simple way to approach it: Think of the facial expression...

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What Is the Face of Trust?

Pam's favorite researcher Alexander Todorov in conjunction with fellow Princeton researcher Nikolaas Oosterhof, have developed a computer program that allows scientists to analyze better than ever...

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How to Spot a Lie

The key to spotting a lie is to get a "baseline" of the person's normal behavior and conversation style.  Then, you can more easily see deviations from that baseline.  Beyond that simple guideline,...

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Psychological Marketing – the Essential!

Psychological marketing does not exist without the ability to "read" your existing A-level clients.  How else would you know who you want to Im – Fall hast...

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Are politicians likeable?

Politics is perhaps the most fascinating arena where likeability plays out.  Which politicians are likeable and what makes them so?  Which politicians are un-likeable and what makes them so? One of the...

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Change your posture, change your life

Mike and I have written a lot about body language and perception. Check out our book  Axis of Influence for lots of rich intel on this subject. While you're at it, check out Harvard Social Psychologist...

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What’s your FWH (Facial width-to-height ratio) and why does it matter?

We know that taller people seem to make more money and have more career options. The same is true for more attractive people. New research suggests FWH or facial width-to-height ratio is also a good...

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9 things people decide within seconds of meeting you

More great research on first impressions and subconscious judgments we make within minutes, sometimes seconds of meeting people.  Check out this article by Drake Baer in Business Insider.  Here’s a...

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Reading People – the Face of contempt

One of the things I love about my business is learning how to read other people. I teach people these “people reading” skills, and have a great deal of fun in the process. I love doing this and love...

View Article

Image may be NSFW.
Clik here to view.

Reading Faces

Can you read these Faces? If business relationships are important to you, let us help you read people so you can see their values and communication style. You can use this page to test your "people...

View Article


Image may be NSFW.
Clik here to view.

The Psychology of Likeability

One of my Marine Corps friends asked me how to tell if a prospect is receptive.  It is a great question – one we get asked often.  Here is the simple way to approach it: Think of the facial expression...

View Article

Image may be NSFW.
Clik here to view.

What Is the Face of Trust?

Pam's favorite researcher Alexander Todorov in conjunction with fellow Princeton researcher Nikolaas Oosterhof, have developed a computer program that allows scientists to analyze better than ever...

View Article


Image may be NSFW.
Clik here to view.

How to Spot a Lie

The key to spotting a lie is to get a "baseline" of the person's normal behavior and conversation style.  Then, you can more easily see deviations from that baseline.  Beyond that simple guideline,...

View Article

Image may be NSFW.
Clik here to view.

Psychological Marketing – the Essential!

Psychological marketing does not exist without the ability to "read" your existing A-level clients.  How else would you know who you want to Im – Fall hast...

View Article


Image may be NSFW.
Clik here to view.

Are politicians likeable?

Politics is perhaps the most fascinating arena where likeability plays out.  Which politicians are likeable and what makes them so?  Which politicians are un-likeable and what makes them so? One of the...

View Article
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